Goodway Group has collaborated with RWJBarnabas Health System, a leading hospital group in New Jersey, since 2013. We have partnered on over 300 advertising initiatives to promote all medical group practice areas. Our recent proton therapy campaign for RWJ University Hospital started last fall with a test budget and then expanded to a much larger campaign in January. Testing first allowed us to try out different strategies to reach potential proton therapy patients before launching the actual campaign. Our comprehensive SEM and display campaign drove several leads which turned into patients who received treatment that they otherwise might not have.