Head of Programmatic Revenue and Strategy,
Dotdash

Sara Badler is Head of Programmatic Revenue and Strategy at Dotdash and joined the company in February 2018.

Before joining Dotdash, Sara was head of Programmatic Advertising at The New York Times, where she managed a programmatic team globally, focusing on revenue working with direct clients, partners and exchanges.

Sara started her career in Shanghai, China, where she worked in in Ad Tech at JOININ Tech for more than three years specifically focused on programmatic TV.  From there, she went on to manage programmatic at Forbes Media and Hearst Corporation. Sara’s focus has always been in Ad Tech both on the publishing side and technology side. She also worked at Turn where she led inventory partnerships across the east coast. Sara holds a B.A. in American and Women’s Studies from Dickinson College.

Judging panel

Mack McKelvey

Founder/CEO
SalientMG

Rob Beeler

Founder of Beeler tech
Beeler Tech

Benjamin Dick

Director of Product, Data
IAB Tech Lab

Sara Badler

Head of Programmatic Revenue and Strategy,
Dotdash

Jana Meron

SVP Programmatic & Data Strategy
Business Insider

Pete Miles

VP, Ad Ops
Shazam

Marc Goldberg

CEO
Trust Metrics

Julie Fleischer

VP of Product Marketing, Marketing Solutions
Neustar