VICE PRESIDENT, VERTICAL SALES
Pandora

As Vice President of Vertical Sales, Priscilla leads strategic development and management of the Retail, Financial Services, and Political categories nationally at Pandora.  In her role, she is focused on growing partnerships with Fortune 100 clients that leverage the passion point of music to drive measurable business results via customized advertising solutions for Pandora’s billion-dollar advertising business. Priscilla joined Pandora in 2008 and during her tenure has held multiple leadership roles including her most recent role as VP of East Coast Sales.

Prior to joining Pandora, Priscilla was hand-picked by the CEO of Answers.com to be the Director of Sales as a part of their inaugural direct sales team efforts. During her tenure, she was the top revenue producer and was instrumental in building WikiAnswers, a community-based question and answer site. Priscilla began her career at iVillage in 1998, launched her own business, MyUrbanAuctioneer, Hoboken’s first eBay drop-off store in 2005, and has been an enthusiastic entrepreneur within high growth companies ever since.

In February 2017, she was named Working Mother of the Year in the new mom’s category by She Runs It and in May 2017, was voted onto the She Runs It Board as an advocate for the Young Executives Committee.

In her spare time, Priscilla is actively involved on the Steering Committee of Pandora Women, is a mentor for The Amplify Lab, and is a proud mother of two girls – Josephine (5) and Emmie (14 months).

Priscilla holds a B.A. in English from Lynchburg College and resides in Hoboken, NJ with her family.

Judging panel

Mack McKelvey

Founder/CEO
SalientMG

Rob Beeler

Founder of Beeler tech
Beeler Tech

Benjamin Dick

Director of Product, Data
IAB Tech Lab

Sara Badler

Head of Programmatic Revenue and Strategy,
Dotdash

Jana Meron

SVP Programmatic & Data Strategy
Business Insider

Pete Miles

VP, Ad Ops
Shazam

Marc Goldberg

CEO
Trust Metrics

Julie Fleischer

VP of Product Marketing, Marketing Solutions
Neustar

Jana Jakovljevic

Vice President of Strategic Partnerships
Cognitiv

Joe Meehan

GM of North America
IPONWEB

Tate Gillman

Media Supervisor
MullenLowe Mediahub

Dave Pond

GM, Display & Programmatic
Vox Media

Priscilla Valls

VICE PRESIDENT, VERTICAL SALES
Pandora

Matt Prohaska

CEO
Prohaska