Jana Jakovljevic is the Vice President of Strategic Partnerships at Cognitiv, an Artificial Intelligence company that has developed the first deep learning neural network for marketers and currently powers IBM Watson Advertising. Jana is responsible for innovative and strategic growth initiatives that extend the company’s partner network across multiple verticals as well as finding new applications for Cognitv’s NeuralMind™ technology. Prior to joining Cognitiv, Jana was Vice President of Business Development at IPONWEB, where she worked with enterprise clients to establish and expand bespoke technical solutions that solved advertising infrastructure challenges. As the Global Head of Programmatic Solutions at Spotify, Jana successfully launched the company’s programmatic strategy and offerings, and helped pioneer the first programmatic audio ad. Jana also held various management positions at Rubicon Project where she built out the international buy side partnerships and played a foundational role in their journey from start-up to IPO.