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House of Kaizen: SoundCloud Pro and Pro Unlimited subscription campaign
Nomination

Images

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Category

Best Use of Performance

Agency

House of Kaizen

Client

SoundCloud

Description

To drive subscriptions to SoundCloud Pro and Pro Unlimited we devised a global market expansion program. A full funnel display advertising campaign was launched in North America, EU, APAC and LatAm spanning multiple devices and platforms. 

Campaign success was due to our diligent audience profiling and market analysis methodology, combined with the programmatic media strategy.

We achieved +92% subscription growth. 

Links

http://www.houseofkaizen.com

Headline Sponsor

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