House of Kaizen: SoundCloud Pro and Pro Unlimited subscription campaignNomination
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Agency
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Description
To drive subscriptions to SoundCloud Pro and Pro Unlimited we devised a global market expansion program. A full funnel display advertising campaign was launched in North America, EU, APAC and LatAm spanning multiple devices and platforms.
Campaign success was due to our diligent audience profiling and market analysis methodology, combined with the programmatic media strategy.
We achieved +92% subscription growth.