Take a look at this year's categories and decide what you will enter 

Grand Prix

Chosen from all the award winning work and announced at the awards ceremony. This category cannot be entries into but all entries will be considered.

Chairman's Award

Chosen by the chairman of the judging panel as their personal favorite and announced at the awards ceremony. This category cannot be entries into but all entries will be considered.

Most Effective Media Agency

For agencies to show how effectively they work with clients. Should demonstrate: 1. Client retention and new business wins 2. Evidence of a culture of clarity and transparency

Most Innovative Publisher

This award recognizes innovations in programmatic trading by publishers Should demonstrate: 2.How your product/platform has been innovative and different from others 3. How this has had an impact on, your company, its future and or the wider market

Best Ad Ops team

Who are the best team out there? We'll be looking for evidence from the people you work with both internally and externally. Should demonstrate: 1. Great relationships internally and externally, the ability to go the extra mile and flexibility and efficiency Note: Testimonials highly recommended as part of entry

Best Digital Trading Team

Who are the best Digital Trading team out there? We'll be looking for evidence from the people you work with both internally and externally. Show us why your BIG ideas deserve the recognition: 1. Best use of budget 2. Imaginative execution 3. Performance against internal and client objectives Note: Testimonials highly recommended as part of entry

Best Campaign Optimization

For agencies whose usage of time-spent data helped to hit or surpass campaign KPIs.

Should Demonstrate:

1. Usage of time related data to refine targeting, buying, etc

2. Demonstrated significant brand lift and/or ROI

 

Sponsored by

Best Creative Optimization

For agencies whose creative optimizations increased engagement related metrics throughout the flight of a campaign.

Should Demonstrate:

1. A/B Testing of creative elements (images, colors, messaging, etc)

2. Increase in engagement over flight

 

Sponsored by

Best Trading Desk

Who is the best Trading desk out there? Enter if you can show: 1. Evidence of excellent audience targeting 2. Deep data analysis 3. High levels of integration with other partners and consistency of service 4. Excellence in delivering ROI Note: Testimonials highly recommended as part of entry

Best Use of Creativity

Whilst programmatic trading is growing hugely it is vital that it does not become synonymous with automation alone, but rather that it is used to. Show us your Big ideas.

Best Video Campaign

For an innovative strategy/campaign that has engaged the target audience with well-placed video ads. Should demonstrate: 1. Examples of viewing figures, innovative placement and overall effectiveness 2. Other metrics that show objectives have been fulfilled:

Best Mobile Campaign

Recognition For an innovative strategy/campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1. Examples of click through, conversions and direct responses. 2. Other metrics that show objectives have been fulfilled

Best Paid Social Campaign

For an innovative strategy/campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1. Examples of click through, conversions and direct responses. 2. Other metrics that show objectives have been fulfilled

Best use of Performance

For an innovative strategy/ campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1. Examples of click through, conversions and direct responses. 2. Other metrics that show objectives have been fulfilled

Best Paid Search Campaign

For an innovative strategy/campaign that has engaged the target audience. This could include display advertising, contextual data like time and activity, etc. Should demonstrate: 1. Examples of click through, conversions and direct responses. 2. Other metrics that show objectives have been fulfilled

Best Attribution Solution

For the technology solution which shows most effectiveness for both advertisers and publishers. We are looking for the best attribution solution in the industry with clear evidence of why the solution is better than other available. We will be looking for examples of the solution in action and how it has created greater client satisfaction

Best Cross Platform Campaign

For agencies to demonstrate how they have bought and implemented a multi-channel campaign. Should demonstrate: 1. Examples of innovation, value to the client, effectiveness of buy 2. Evidence of a culture of clarity and transparency

Best Branding Campaign

Programmatic trading has become synonymous with direct response advertising but now is increasingly being used for branding campaigns. We want to reward the best of these. Should demonstrate; 1. Imaginative use of data 2. Creative placements 3. Integration across platforms

Most Effective use of Data

For agencies and/or advertisers to show how they have utilized data to drive the success of a campaign. Should demonstrate: 1. Planning, unification and integration of data (e.g. First party CRM, third party data etc.) 2. How the data has driven campaign success (e.g. New customer acquisition, retention or cross-sell)

Most Effective Programmatic Media Partnership

For agencies, advertisers and ad tech vendors to show how they have worked together to create an effective programmatic media proposition. Should demonstrate: 1. A successful partnership that facilitates value creation for the client, advertiser or brand 2. How the partnership has evolved to maximize the skill-set or platform for each party (e.g. Agency data planning, client first party data and vendor DMP/DSP) 3. How the partnership has driven success (measurable results and/or competitive advantage for the client

Best Overall Technology for Programmatic Trading

There is a huge array of technology vendors in the market. We are looking to reward the best technology solution out there. We want to see how your technology is demonstrably better than the others in the space, that it offers something new and different, greater efficiencies for users, greater insights, better ROI, better results. Note: testimonials highly recommended

Improvement in Media Effectiveness

This category will seek submissions from teams tasked with achieving improvement in the performance of their/clients' media spend specifically in the areas of transparency, such as the removal/minimalization of fraud, improvement in viewability, and better assuring brand-safe placements.