The Drum's Digital Trading Awards US hands Grand Prix to Appleyard Agency and Goodway Group at the inagrual awards on September 21 in the Edison Ballroom in New York city.
The ‘Driving Pensacola Tourism through Digital Innovation’ campaign was named as the major winner, having also picked up the prize for the Most Effective Programmatic Media Partnership. Other winners on the night included the Chairman’s Award going to Media IQ Digital and SYZYGY for Avis Budget Group, the Most Effective Agency named as M&C Saatchi Mobile and Most Innovative Publisher revealed to be IDG TechNetwork.
Chairman of the judging panel, Benjamin Dick from IAB said: "The Drum Trading Awards provide long overdue recognition for the creativity, ingenuity and entrepreneurial thinking that is required to navigate the complexities of the programmatic landscape and develop sound targeting, measurement and optimization strategies. These awards generate excitement and appreciation for the discipline and the unique skill set that it demands."
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Discussions around transparancy in ad-tech
About DTA USA
Take a look at the new Digital Trading Awards USA to find out what the awards are all about.
Behind the scenes
Take a look at what happened on the judging day.